Products & Ingredients

Blue Toad Botanicals Launches Product Featuring PLT’s Vanizem Botanical Extract

The new product, You’ve Got Some NERVE, is the first supplement to feature the Aframomum melegueta ingredient for mood and sleep support.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Blue Toad Botanicals, a supplement brand specializing in functional mushroom and botanical formulations, has launched a new supplement called You’ve Got Some NERVE, which is the first product to feature Vanizem, an Aframomum melegueta extract by PLT Health Solutions.

The extract has been clinically evidenced to support measures of mood and sleep, and is featured alongside other botanicals and vitamins including NeuroAEA (Anandamide and Myristicin), Feverfew, passionflower, skullcap, NeuroAGARIC (muscimol), methylated B-complex, benfotiamine, a proprietary terpene stack, and acetyl-L-carnitine.

You’ve Got Some NERVE is available direct-to-consumer online.

According to Paul Frantellizzi, co-founder, CEO, and chief innovation officer of Blue Toad, the development and launch of the new product is in line with the company’s mission to offer premium quality ingredients that consumers will feel the benefits of. “Living with nerve issues can be challenging and can take a significant toll on people’s quality of life. It can affect mood, sleep, and impact overall quality of life. Our goal is to empower people to take a more active role in their health and lifestyle and discover effective strategies for supporting neurologic health. Informing the development of this product was my own history of struggling with these issues. The addition of a branded, clinically studied ingredient like Vanizem to this formulation helps us build trust with our customers and offers new, disruptive benefits to our product. We are extremely excited about the standardized content of 10% vanilloids,” he said.

Vanizem is a proprietary extract of the west African flower plant Aframomum melegueta, known commonly as grains of paradise. It is standardized to include 10% vanilloids, 1.5% of which is 6-Paradol, which targets the endocannabinoid system.

In a clinical study, Vanizem was associated with improvements in self-reported tension scores, and significant improvements in self-reported sleep quality, mood, vigor, ease of falling asleep, and easier morning awakening.

The ingredient was developed by PLT’s innovation partner, Nektium Pharma, and PLT is the exclusive sales and marketing partner for Vanizem in North America.

“The team at Blue Toad get what self-care through the use of botanicals is all about,” said Steve Fink, vice president of marketing at PLT Health Solutions. “They were one of the first companies that recognized the potential for Vanizem. We are excited at the launch of this new product and look forward to more people being introduced to the benefits of Vanizem.”

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